New ‘Free App of the Week’ section added to the Google Play Store

Google has now added a new section in its Play Store app marketplace. The new section is called the ‘Free app of the week’ and will now highlight one free app every week. One detail to note is that the new free apps section only appears the US store for now.

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Right now you can download Card Wars – Adventure Time for free. This game usually goes for $2.99, so things are taking off very well. Of course, these won’t always be games, so it would be a smart choice to keep checking what Google has for us every week.

The Free App feature has just been introduced and this comes after Google recently started testing new sale features on the developer console. The apps can now be free for a maximum of 8 days and only once in 30 days. While this will bring about a substantial rise in the number of downloads or installs for the said app, Google is playing fair here as free downloads don’t show up in the developer console as buyers and the app won’t be listed on any top paid lists during the sale.

In comparison, iOS has been offering one free app per week since 2012. Apple had introduced the section to give more visibility to apps. Apple developers have been allowed to change their pricing from free to paid and back.

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